Over 100 years combined experience making health care better.

 
 

 

TJ FARNSWORTH

Founder & Chief Executive Officer
 

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TJ has a 20-year history of innovation and successful start-ups. In 2005, TJ was the founder of SightLine Health, which grew to one of the largest providers of radiation oncology services in the US, with clinical operations in Texas, California, Washington, Kansas, and Colorado. SightLine Health was listed on the Inc. 500 list of fastest growing private companies in the US for five consecutive years, and in 2010 was named the fastest growing company in Houston by the Houston Business Journal and the fourth fastest growing healthcare company is the US by Inc. Magazine. After a 2-year journey of infertility, TJ resigned his position as the CEO of SightLine Health on a mission to ensure that patients coming after he and his wife would not have many of the same frustrations they experienced. TJ maintains his position on the board of directors of SightLine Health and remains engaged in the continued success of his first company. TJ also sits on the board of directors of Mammoplan, the developer of a women’s health app, and CureDuchenne, a non-profit dedicated to finding a cure for Duchenne muscular dystrophy. He was named one of Houston’s 40 under 40 in 2011 and he was the 2014 winner of the Ernst & Young Entrepreneur of the Year for Healthcare.

 
 


MARK MONTONDON

President of
Corporate Development
 

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Mark has a successful track record with more than 35 years of management and health care experience. Most previously, Mark was the Vice President of Corporate Development for SightLine Health. In his current role, Mark plays an important consulting role to various aspects of Inception Fertility Venture’s holdings. Mark assists the CEO in driving the development of Aspire Fertility’s growth into new markets, evaluates the current development of new subsidiaries, and has spearheaded the development of the mission and organization of The Wyatt Foundation.

 
 
 

BRYAN MARKWORTH

Vice President, Chief Information Officer
 

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For the past 20 years Bryan has successfully leveraged his information security and health care operations expertise to streamline processes and reduce overhead. Bryan and his team oversee all aspects of the technology infrastructure of Inception Fertility Ventures and its affiliates. He and his team coordinate and analyze important data within the enterprise that the team uses to make decisions and refine the patient experience model that is the cornerstone of Inception Fertility Ventures. Further, Bryan oversees the ongoing development of all aspects of the Aspire Connect eco-system, a tool that our patients rely on for up-to-the-minute access to information regarding their fertility journey.

 
 
 
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Francsico Arredondo, MD MPH

Chief Medical Officer

 

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Francisco Arredondo, MD is fanatical about ensuring every individual has a world class patient experience. In 2007, Dr. Arredondo followed his passion and founded RMA of Texas with the goal of helping individuals achieve their dreams of having a family. He is a respected and experienced clinician with over 20 years of experience in fertility care and has continued to commit his work to the fertility specialty. He has presented research findings and scientific data at both national and international meetings. Dr. Arredondo emphasizes a simplified and individualized approach in his treatments, bearing in mind the specific couples social, medical, financial, and emotional circumstances. Dr. Arredondo recently co-authored the book Finding you InFertility, a step by step guided workbook to help couples cope with the emotional aspect of their fertility journey. Dr. Arredondo is board certified in Reproductive Endocrinology, and also in Obstetrics and Gynecology.

 
 
 
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Lisa Duran

Chief Experience Officer/VP of Sales

 

Larry Friedman

Chief Operations Officer

 

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Team focused, Lisa is a driver of patient and team experience programs. Lisa brings over 15 years of experience in training & development. For the past 7 years specializing in women’s health and infertility. She is a developer of people and enjoys helping people discover their purpose and how they impact the lives of patients. Her experience includes CEO of Reconceived, a patient experience consulting company, Customer Experience Consultant for The DiJulius Group, Director of Business Development for RMA of Texas and Executive Development Manager for Macy’s Department Stores. She is formally Chair of the Association for Reproductive Managers through ASRM and an experienced public speaker. Speaking engagements include American Society of Reproductive Medicine for the past 5 years, Midwestern Reproductive Society, Medical Group Management Association, Canadian Fertility and Andrology Society Annual Conference, Secret Service Customer Experience Summit 2017 Significant Church Conferences. Fun fact… she was a professional ice skater in the Ice Capades!

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Larry has focused much of his business career on the transformation of healthcare organizations, developing and implementing enterprise-wide business strategies, and improving financial and operational performance. Larry has developed and operationalized multiple central business offices. He’s created network business dashboards with metrics that drive operational and clinical excellence.

Prior to joining Aspire Fertility, Larry invested 9 years with IntegraMed America as Senior Vice President of Operations as well as Chief Operating Officer. His experience also includes being self employed as a healthcare consultant as well as senior manager for Deloitte Consulting.

With over 25 years growing fertility and healthcare organizations, Larry enjoys developing high performing teams, and driving change through business process re-engineering. He focuses on teamwork to deliver a customer experience that drives profitable growth.